Driving traffic and regular visitors to your blog is a difficult thing to achieve, there are literally thousands of blogs online, with many covering the same subjects, so in order to get traffic to your blog, you need not only to be offering something slightly different, but you need to be advertising effectively too.
Most blogs tend to go for the saturated digital marketing methods which often require heavy investment in order to compete with the other websites advertising for your same keywords, but there are smarter choices for new blogs… print marketing can be an awesome tool for new blogs and businesses alike, it’s much cheaper than digital methods of marketing and it can produce just as great returns.
There are many different ways in which you can make use of print marketing to help you promote your blog. Firstly you could use business cards; if you have a blog, then the chances are that your blog is based on a topic that you’re interested in – a topic that you talk to people about, and perhaps even attend events around that topic… if you had a business card which contained a link to your blog, your email address, and your social profiles, then you could hand this out to other people you meet who you know have an interest in the topic your blog is about – so you can effectively give all of your marketing materials to people who you know for a fact will be interested in the information on your blog. That’s much more targeted than you can get with many digital forms of marketing.
Another great material to use is a flyer, you can print out flyers for your blog and distribute them or have them displayed on sign boards and such around your town. This is a great way to drum up some local traffic, and because they’re local there is more chance that they will interact with you on your website (you should make it clear that you are local).
To help you come up with some cool design ideas for your own blog marketing materials, I’ve included a bunch of examples below. These should get you inspired and fill you up with ideas to create printed materials to advertise your own blog.
When you are finished with your design, and happy with how it looks, you’ll need to find a high quality printer to print your flyer or brochure for you. Next Day Flyers are always my first choice for any printing job; be it my new year’s calendar, business cards, flyers, postcards, stationary – anything! They do it all, and they do it in style. They offer a next day delivery service on all orders, and in most cases – if you order early enough – you can even pick your order up the very same day. On top of this, they offer a fantastic quality check service on everything they print. This eliminates print errors, ensuring that the final printed materials you receive look exactly as they do on your computer screen.
If you have your own printing company in mind already, then make sure they offer a quality check on your order too. There is nothing worse than having your flyers fail at the final hurdle.