Which B2B Marketing Strategy is Right for You?

The World of marketing has changed remarkably over the last 10-15 years, the internet age has brought with it an incredible number of new options for marketers to reach clients and consumers and the whole face of the industry has changed. Marketing has changed on all fronts, not just with business to consumer marketing but also when it comes to business to business and if you are planning a campaign strategy like this then there are many new methods to consider. Here are just some of the ways that you can promote your business.

SEO Marketing

SEO stands for search engine optimization, it is a method that aims to get your company high up in the search rankings for a particular set of keywords or search terms. Varying reports suggest that around 73% of internet users don’t scroll past the first page of search results so it pays well to invest in getting your company website on page 1. If you’re competitors are on page 1 and you aren’t then you are going to have a problem with promoting yourself. There are plenty of companies online that can offer a great service when it comes to SEO marketing but there are some that can’t achieve what they say they can, ensure you check SEOP reviews before you decide on which company you will use.

Inbound Marketing

The most effective marketing strategy out there is inbound marketing, linking to content within your website to promote you products and services to clients. Businesses are 3 times more likely to see a higher ROI on inbound marketing than through outbound marketing and it is a strategy that you really should be employing.

Social Media Marketing

This form of marketing is still the fastest way to promote yourself to the most people, with millions of pairs of eyes across the World using social media, there has never been more communication in the World and for you and your business, that is perfect. Social media marketing not only increases your exposure as a business but also increases your traffic. Google metrics place high value on quality social media content that gets strong engagement which is just another reason why you should be using social media marketing as part of your combined marketing strategy.

Tradeshows and Networking Events

Still one of the best forms of B2B marketing is tradeshows, this traditional form of marketing gives you the perfect opportunity to network and build inter-business relations. Tradeshows allow you the opportunity to market your product to would-be clients but you will be on hand to have a conversation with them, to sell your product in person is something that the internet cannot give you and you should try and get to as many tradeshows as possible. Remember that it is important not only to build relationships, but also to maintain them for future custom, whilst this is a great way to network, a failure to keep your relationships will impact negatively on your business.