When you build a website for your business—big or small—there are lots of tools at your disposal that could help you do it on your own. However, if you really want to be successful, you should know that there are far more benefits to hiring a Creative-ly professional web design firm to do it for you, more than just having someone else do the work.
A professional web designer is, actually, a type of creative professional who designs and creates websites and applications associated with them. Basically, this person creates the look, layout, features, and function of a website. While although not all have to program, it helps that web designers understand some fundamentals of coding (in terms of how complex design can exponentially complicate some coding).
A professional graphic designer takes ideas and rough sketches and develops what they will look like on the internet, either by hand or using computer models. Sometimes this position is melded with the web designer as they are closely related.
A professional web developer handles the basic framework of building the website. More importantly, they will know which coding language is most appropriate for the site, as well as best industry practices to ensure your site operates best on the user end. Sometimes the web developer also manages the site—which makes the most sense—to handle any bugs, crashes, or other issues that are bound to occur down the road.
No matter what kind of business you have, you will want to market to your customer base. A marketing specialist understands how to identify your target demographic and, more importantly, which marketing strategies will best serve your efforts. In some cases, for example, e-mail marketing might work best for you while in other cases your site might be best served by a solid SEO (Search Engine Optimization) campaign. Honestly, most sites utilize multiple marketing strategies to maximize market penetration.
Finally, owning any business—and running a website—will likely require the retention of a legal team. It is important to have access to legal counsel, at the very least, to make sure your company—or even just your website—does not violate copyrights, trademarks, or other industry regulations. Similarly, anytime you deal with customers it is a good idea to have a legal team in the event that a dispute requires legal action.