Recent MOT changes have left some car owners feeling confused and unsure, but the use of video may be helping to rebuild customer trust following the changes.
Photo by Mehmet Talha Onuk on Unsplash
The changes have seen the introduction of three new categories that can be used to rank car defects. This will be included in every standard annual MOT inspection, and the ranks go from minor to major to dangerous. This will make it easier for cars to be accurately assessed, but many drivers are worried that this will result in more expensive annual repairs.
How dealers are building trust with video
Building trust for customers
As many people are concerned about the recent MOT changes, some dealers have decided to provide videos that list the defects in a detailed, clear way. This will help customers to understand the issues and why they need to be fixed, so they are less likely to worry that they are being conned or overcharged.
The video will highlight MOT faults such as worn brake discs and faulty lights, as well as more major issues. If you are looking for a professional company who can help you with a Gloucester MOT, check out http://swiftfit.uk.com/gloucester-mot/.
Some dealers are also starting to offer their customers frequent free health checks for their car, which will include images and videos of worn parts inside the car that wouldn’t normally be seen by the owner of the car. This makes it easier for customers to understand the problems with their car, and if they undergo the checks frequently it will also mean that the cost of maintaining their car will be spread out over time.
And this isn’t the first time that video footage has been used to improve the auto industry; dashboard cams can also help with auto crime prosecution – http://www.coalitionfortheicc.org/news/20161111/5-reasons-use-video-evidence-icc-crimes.
Where video use is headed
The use of video so far
Many dealers are already starting to embrace video footage to explain car damage, and it is likely that even more dealerships will start to use the same technology in the future. This is because it makes it much easier for dealerships to build up customer trust. It is also likely that many customers will want video footage as confirmation of the damage, as this means that they don’t have to worry about being overcharged for car damages they can’t see or understand.
Summary
This article looks at how car dealers are using video to rebuild customer trust after MOT changes introduced new categories for ranking defects. It explains that some dealers now provide videos showing faults clearly, that others offer free health checks with images and video of worn parts, and predicts more dealerships will adopt video to reassure customers they aren’t being overcharged.
Questions this article raises
- Do these trust-building videos actually reduce the number of customer disputes?
- How much extra does it cost a garage to film these MOT videos?
- Could video evidence like this be used if a customer disputes a repair in court?