We define the “SEO On Page” as analysis, optimization, bug fixes and all that relates to actions within a page or website, whether its structure, format, usability / accessibility, loading speed, quality content (Titles and descriptions, texts, images, videos, microforms, etc..), internal links, urls, buttons connection with social networking, etc..
1. Do not put the Titles and Descriptions to our Website
The title of our website is the first thing you see in search results, and we cannot ignore. Something similar happens with the description, and in which we must clearly define and original phrases that refer to us, besides containing the keyword that we most want to improve SEO.
2. Do not use Content Formats
When we talk about using content formats, we are referring to several aspects that highlight the text, keywords and titles of our website. Specifically, H1, H2, H3 … using bolds or bold, italic or underlined headings and highlighted words and phrases in quotes. This is basic in On page SEO we must not overlook, considering that our content is original and of quality. A website would be like eating plain pasta without sauce.
3. Do not mention references in Quality
There are still many webmasters with content and / or articles on their websites, and does not mention reference sources and quality content related. It is known that Google loves sites that interact and mention sources of quality content to provide additional related information. This also may be supplemented with information from our content and add value to visitors, which will give us important points for SEO.
4. Not to include Images within the Content
Usually one of the most common mistakes the meet content and articles without any images. This, unless it is a document of the type “Privacy Policy” or “legal note” can be quite harmful. First, because users might get tired of reading an article without illustrative images, as well as we will not be taking advantage of to add alternative text to images, and which help us to position ourselves better.
5. Optimizing a Web with Keywords
If we want to position ourselves for a certain “keywords”, what we must not do is abuse their use within articles. Otherwise, our web content and would be considered by Google (and other search engines) as “spam” and unnatural, which would lead to a penalty from search engines. One recommendation would be to use synonyms and different ways to refer to a topic, without exaggeration. An average would be advisable to use from 5 to 9 percent for a keyword density.