Marketing Mishaps

If you’re thinking about setting up a new business venture or have recently started a small business then marketing is going to be a top priority to get your product or service out there and visible. However, there are many things that can go wrong for small businesses who may not understand exactly how to make marketing work effectively. Here are some of the mistakes that many businesses make:

  • There are many ways to get your message out there but quite often the wrong channel is used. To know which one is going to work best for you then you need to know your target audience. If you’re market is, for example, older people, then Twitter or Facebook might be not the most effective channel for reaching them. If you have multiple customer types then you might need to employ a different channel for each of them.
  • Spending too much money on rebranding early on can turn into a big waste of money. Also if you over promote that brand then you may suffer from customer tune-out if they fail to see anything of value in your advert. Don’t focus too much on your launch, you can add the finishing touches and tweaks later as you progress. Don’t delay in trying to seek perfection immediately, it’s more important to launch a website quickly so you have a presence and fine tune it later. When you are in a position to fine tune then for Web Design Essex, visit
  • Failing to measure any results is another downfall of many businesses. You’re not going to know how successful a particular action has been if you have no idea of any return on the investment. Every campaign should have trackable codes, phone numbers or custom URL’s so every customer can be linked back to a campaign.

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  • Another mistake is spending money on large campaigns too soon in the start up. Yes you’re keen and enthusiastic but it pays to slow down a bit and rein it in as you don’t want to blow your whole budget. You run the risk of wasting money and not succeeding or even worse, be so successful that you simply don’t have the infrastructure to cope with the huge increase in demand for your services. A better idea is to spend less on small, specifically targeted audiences.
  • Proof read everything that will be visible to your customers. Typos, misspellings and grammatical errors will damage your professionalism and make people think that you are not thorough and a bit slapdash in your approach. This is not the reputation you want.
  • Not checking your online profile regularly can also let your business down without you realising. If you have a facility for customers to leave reviews then make sure you check what is being written and respond to any issues. Don’t spread yourself too thin and try to have a presence on every social media site. You need to be present and responding in a timely and reliable manner but if you’re too busy then you’re obviously juggling too many social media balls!