Beer and Wine Cooler Selection Criteria: The Essentials

Beer and wine need to be stored at the correct temperature in order to taste their best. The ideal temperature is somewhere between a refrigerator and room temperature, so selecting an appropriate dedicated beer refrigerator or wine cooler is important. Some of the essentials to consider are outlined below.

Beer and Wine Cooler Selection Criteria

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Types of Coolers

Bottle coolers with glass doors display beverages to their best advantage and can help to increase sales. Under counter commercial bottle coolers are available in one, two or three door models, depending on the space you have available and the capacity you need. It is worth bearing in mind that the more bottles you can store in a cooler, the less time staff will have to spend refilling them.

Doors can be hinged or sliding; sliding doors may be better in confined spaces but hinged opening doors can provide better access. Upright bottle coolers can have one or two doors, and are useful if you need large capacity but lack floor space.

A range of appliances are available from suppliers such as

Rack Design

Cooler racks can be fixed or sliding. Sliding racks can be pulled out to access the bottles, whilst fixed ones do not move. The size and design or racks you choose will depend on the types of beverages you need to store. If space is an issue, aim for storing two or three bottles of your best selling wines, and a few of each beer. You could also keep the odd novelty drink to ring the changes a little. According to Metro Ben & Jerry’s Chocolate Chip Cookie Dough flavour beer will be available some time this autumn, so you could keep a look out for that!


Where your bottle cooler is situated can have an impact on its efficiency. Ensure that it is placed in a well-ventilated area and not close to appliances that give off heat such as ovens or freezers so that it will not have to consume too much energy in keeping to the correct temperature. You also need to ensure that the air can circulate properly around the vents.


The level of insulation and the power wattage will impact on the running costs of a bottle cooler, so check out the manufacturer’s specifications to ensure you buy the best you can.