How WordPress Can Help to Scale Your Company

It may have started out as a popular blogging platform, but WordPress has grown to become one of the most popular Content Management Systems (CMS) in the world.

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The Most Popular Website Building Platform

According to statistics published by W3Techs, WordPress has a market share of 60%, powering around a third of websites worldwide, so this is a platform that’s widely endorsed by companies both large and small.

And one of its key features is that it can be almost endlessly customised, which means that it can grow in line with your business. Unlike some other platforms, which require a complete website rebuild eventually, a WordPress website has the scope to grow and develop, allowing you to add new pages and features whenever you require them.

Open Source

WordPress is an open-source web building platform, which means that it’s free to download, with an active online community of developers who are constantly adding new features. Themes and plugins are constantly being added and updated, with many of them being free to use too.

It’s also not a difficult platform to master either, meaning that some business owners decide to create and build their own websites. Whilst this is relatively easy for those who simply want to blog or who only need a simple brochure website, for best results it’s desirable to use a dedicated web designer who specialises in WordPress. Whether you live in Glastonbury, Guildford or Gloucester WordPress websites can be built by skilled developers according to your exact specifications. Many web designers, such as, actually specialise in the platform, so you’re guaranteed to benefit from a website that meets your needs and that allows you to update your site content at your leisure, thanks to its intuitive interface.

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With the online community tackling aspects of the platform that could cause concern for larger businesses, there are more reasons than ever before to adopt WordPress as your CMS of choice. Even the formerly worrying speeds involved in searches using the platform have recently been addressed, with new search index plugins now featuring a slew of useful features, including automatic indexing, voice search and even custom taxonomy.

Developers are also creating useful new caching features that allow visitors to view static versions of the previously visited site, leading to faster loading times and improved website performance.