If you’re thinking about updating your website, here are six things happening in 2018 which can help you make it stand out.
1. Typography
With more fonts now web-friendly, you don’t need to be limited to just a few choices. Let your creative juices flow and choose typography that captures the spirit of your brand.
Using bold, responsive imagery
2. Bold Imagery
Big images are all over sites in 2018 as backgrounds or as headers. Whatever pictures you chose to use, make sure they are built into your site in a way that is responsive so they are optimised for all different devices. There’s nothing worse than having to scroll up and down and across a huge image that refuses to resize for mobile.
According to Creative Bloq, more images are becoming animated, with GIFs a big trend in 2018.
Semi-flat design and interactive elements
3. Semi-Flat Design
It’s a UX trend to have buttons or nav items appear “flat” on your site but become animated or 3D or act as a showcase when scrolled over. This is semi-flat design that needs to be programmed by an expert, and agencies such as https://www.etempa.co.uk/ can help you take advantage of this trend.
4. Dynamic Product Images
With many trends affecting shopping online, dynamic product images have a huge potential to affect purchase behaviour. If you have a business in Yorkshire web design can help you convert more customers by using snippets of your site on affiliate sites and then presenting them with great visuals once they move on to your site.
Feature videos and shareable cards
5. Feature Videos
Think about where video can add value to your site, and include something either you’ve made yourself or that’s high-quality from another supplier where it most makes sense. For instance, if you’re offering a new payment option, why make a video about how to use it yourself and feature a video snippet from your new payment partner?
6. Cards
With Pinterest one of the social platforms many businesses are still struggling to figure out how to use, jump ahead of the curve by creating offer cards that people can easily pin to their own dashboards.
Investing in these trends by working with an expert in web design will help you bring lessons from other industries to benefit your business.
Summary
This article rounds up six web design trends for 2018: web-friendly typography that suits a brand, bold and responsive imagery including animated GIFs, semi-flat design where buttons animate or appear 3D on interaction, dynamic product images to influence online purchase behaviour, feature videos to add value, and pinnable offer cards aimed at platforms such as Pinterest.
Questions this article raises
- How much does implementing semi-flat design typically cost a small business?
- Which of these trends has had the biggest measurable impact on conversions?
- How do animated GIFs affect page loading speed on mobile devices?
