The dos and don’ts of web design

Website design can be a minefield, particularly if it is something you do not have much personal knowledge about. As with so many things in life, there are a few rules – and some web etiquette – that you need to know. Here is a guide to some of the most important dos and don’ts to keep in mind.

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Do – take care with page titles

Your page title influences your website’s SEO, so spend time ensuring that each one is relevant and descriptive.

Don’t – hurt your visitors’ eyes

Flashing lights and clashing colours will not endear visitors to your brand. Make sure that web pages are clear, easy to read, and gentle on the eyes.

Do – know what your business needs

According to Forbes, you should have a good idea of what sort of website you are hoping for. Big businesses with a high volume of e-commerce traffic will need a big site, whereas a local business may just need a small brochure-type site. If you are looking for help with web design in Sheffield, an agency such as will have the necessary expertise..

Don’t – make your visitors jump through hoops

If your site needs a special plug-in or specific browser to be viewed, you will almost certainly be losing valuable customers. Visitors do not want to waste time and effort trying to view your website; instead, they will simply move on to your competitors’ sites, probably never to return.

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Do – keep navigation simple and intuitive

Visitors do not want to scrabble around trying to establish how to find their way through your website. Always stick with tried and trusted navigation techniques.

Don’t – use pop-ups

Visitors hate them, so do not be tempted to include any pop-up windows within your website. If there is something you want to present to visitors, try to find a better way of incorporating it into your web pages.

Do – include a site map

Many website visitors look for a site map to access the information, products or services that interest them.

Don’t – use tiled backgrounds

Not so long ago, tiled backgrounds were the ‘in’ thing; nowadays, this is considered poor practice. Backgrounds need to be unobtrusive so as not to detract from the page content.