Any good SEO Consultant Dublin way, like rycomarketing.ie/seo-services/seo-consultant/ will tell you that it is essential that a website is built to be optimised for mobile viewing and use. Most people will now use their mobile phones to search the internet and to consume the content that is found on there. It is imperative that all websites are optimised correctly for mobile phones and other digital devices. Here are some of the key reasons why.
Usage – there has been a dramatic increase in the number of people who use their mobile phones to access the internet. When you look at your google analytics profile you will see that more and more of the traffic will be coming from mobile devices.
User experience -with more and more people using mobile devices to view internet content it is important that your site runs effectively on these devices. This will include ensuring that all the images on the site adjust in size and that all functionality is still available. You should ensure that you check the look of your site on devices of varying sizes.
Indexing – Google has moved over to an indexing approach that looks at mobile first. This means that the mobile friendly version of a website is looked at first when considering indexing and ranking positions. This means that a site that is not mobile friendly will not appear high up in the search engine ranking positions.