Digital marketing is essentially any online activity that you take to keep in touch with your current clients and customers or that are designed to help attract new people into your business.
There are a number of different ways in which this can be achieved and a Digital Marketing Leicester company such as https://www.lnetdigital.co.uk/ can help you to figure out what methods might be most appropriate for your business and its customers.
- Email marketing – this involves having a sign up form, usually on your website that will allow interested people to receive regular communications from your. This could be a newsletter or special offers that you are running.
- PPC – pay per click advertising has become increasingly popular over recent years and involves posting on an ad platform that is appropriate for you such as Google Ads or Facebook.
- Affiliate Marketing – there are a number of ways that this can be achieved but essentially this is where you share your recommendations for products and services with your audience and in return you receive a small sum of money if they purchase these items.
- SEO – search engine optimisation takes place both on your website and elsewhere. It is a way of improving where your website appears in the search engine rankings. The general function of your website also contributes to your overall SEO scores.
These are just a few of the options available, there are many more available for you to explore..