With social media technology on the rise, customers can now access whatever they want, whenever they want and wherever they want, making them a tougher audience than ever before.
With decisions being made by customers more quickly and much more independently, engaging with customers now needs to be a primary focus, meaning different customer engagement strategies need to be considered.
Making customers feel valued
Make them happy
Beyond Philosophy has created a list of statistics and note that happy customers tell 4-6 people about their experience, whilst 70% of buying experiences are based on how the customer feels they are being treated. Rather than trying to be a top marketer all the time, just make every effort to be your customer’s best friend and you’re on the right track.
Give real time benefits
The average landing page conversion rate is 2.35%, so don’t let your customers leave empty handed and instead, encourage them into a sale.
You’ll need to be targeting 100% of the traffic so that every person who is visiting your site is getting something out of it for them, That might be through using pop ups to say thank you, or offering free ebooks or checklists for all visitors.
Engaging customers beyond the screen
Think outside the screen
We’re a screen obsessed world and with access to them 24/7, things like digital signage offer new opportunities to engage with customers away from our handheld screens. For example, MoodMedia offer an instore experience that encourages interaction at the same time as being informative for the customer. It’s a new way to tell your brand story and create a real personality for your brand.
Don’t be a robot
Expanding on creating a personality for your brand…that isn’t going to happen if you’re sending auto responses on your social media channels. Whilst every business can’t be expected to have a 24/7 response team, make sure you’re letting customers know the time frame when you’ll be available and give exact times of when they can expect a response. Being human is key for customer engagement.
Customer engagement is the key to conversion. You can have the best offers and the best products, but you still need to create a relationship with your customer. Make sure customer engagement is in your marketing strategy and you’re on your way to success.
Summary
This article sets out customer engagement strategies to boost conversions. It covers making customers feel valued, since happy customers tell others and buying decisions depend on how they’re treated, and giving real-time benefits such as pop-ups or free ebooks rather than letting visitors leave empty-handed. It covers engaging customers through digital signage beyond the screen, and avoiding robotic auto-responses with clear response times.
Questions this article raises
- How much does a well-timed pop-up actually improve on that 2.35% average landing page conversion rate?
- What’s a realistic response-time promise for a small business without a 24/7 support team?
- How do you measure whether digital signage is actually improving in-store engagement?
