Creating great banner ads can be the difference between online brand success and failure. However, many online brands do not know where to start. This five-step guide gives you the lowdown on creating banner ads that are more likely to be effective.
Define your Goals
What market are you trying to reach? How do you want to present in comparison to your competitors? What do you want customers to think of your brand? Defining your advertising goals is an essential place to start, and if you don’t know how to approach this, consider the DAGMAR model.
Refine your Message
The message in a banner ad needs to be simple. Whether you’re trying to get across something specific about your brand or announce a new product, there needs to be one, simple message.
Consider the Design
You need to give this careful thought, from the colours you choose and the font you use to the images you include, and any other media, like video or audio. Don’t forget that you need to integrate a CTA link and that the overall design must be in harmony with your existing brand imagery.
Getting it Made
This is the most difficult part for most brands. You can try using ad software platforms, with a choice of either free or pay-for options. But if you feel out of your depth in creating your own HTML banner ads, then consider experts like The Bannermen who’ll be able to help you create exactly the kind of ads you want.
Optimisation
This is really important because it affects how the banner ad will appear on different devices and platforms. You need to think about the resolution, the size of the ad and the overall quality.
All these steps are equally important when it comes to creating effective banner ads. Missing the mark on just one will prevent the overall success of your ad campaign. To create an effective banner ad, make sure you define your goals and message, and that you design, produce, and optimise the ad to the highest possible quality.