With so many display ads competing for attention, it’s important to make yours stand out. Here are our six tips to create effective display ads.
1. Keep It Simple and Clear
One of the biggest mistakes people make with display ads is trying to include too much information. Since display ads are often small, they need to be easy to read and understand in just a few seconds.
2. Use Eye-Catching Colours
Colour plays a major role in how people perceive and respond to ads. If the colours clash or are too overwhelming, they can make your ad look unprofessional. The best strategy is to use colours that align with your brand while making sure there is still enough contrast between the background and the text. High contrast makes the words easy to read, especially on mobile devices where ads will appear smaller.
3. Include a Strong Call to Action
If you are thinking about creating HTML banner ads, like those at https://thebannermen.com/banners/animated-ads/html5/, make sure your display ads always tell viewers what to do next. Without a clear call to action, they may see your ad and then simply move on. A strong call to action gives people a reason to click. It should be short, direct, and action-focused.
4. Use High-Quality Images or Graphics
The visual aspect of a display ad is the first thing people notice, and the quality of your images can make or break your ad’s effectiveness. A blurry, low-resolution image can make an ad look unprofessional.
5. Make Sure Your Ad is Mobile-Friendly
Most people spend more time on their phones than on desktop computers, which means a large portion of display ads are seen on mobile screens. If your ad is too small, difficult to read, or hard to interact with on a phone, it won’t be effective.
6. Focus on the Right Audience
Even the most well-designed ad won’t be effective if it’s shown to the wrong people. Instead of trying to reach everyone, focus on the people who are most likely to be interested in what you’re offering.
Summary
This article gives six tips for effective display ads: keep the message simple given their small size, use eye-catching but on-brand colours with strong contrast, and include a direct call to action. It also recommends high-quality images since blurry visuals look unprofessional, ensuring ads are mobile-friendly since most people browse on phones, and focusing on the right audience rather than everyone.
Questions this article raises
- How much does using high-quality images actually raise display ad click rates?
- What makes a call to action feel direct without seeming pushy?
- How do advertisers typically test whether they’re reaching the right audience?
